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“We’ve Never Seen Such A Dramatic Shift”: Bud Light Hopes New Ad Blitz Can Overcome Corporate Suicide

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Bud Light parent company Anheuser-Busch is desperately scrambling to rehabilitate their image following corporate suicide over a transgender ad campaign featuring TikTok influencer Dylan Mulvaney.

In order to make amends with distributors after off-site sales fell 26.1% in the week ending April 22 vs. one year ago, the company has pledged to boost marketing spending on Bud Light and accelerate production of a new slate of ads, according to the Wall Street Journal, which adds that Anheuser-Busch will give a ‘case of Bud Light to every employee’ of a wholesaler.

Meanwhile, sales of rival brands Coors Light and Miller Light each grew 21% during the same period ending April 22.

The efforts are continuing a month after Dylan Mulvaney, a transgender social-media star, spoke in an Instagram video about a personalized can of Bud Light that the brewer had sent her as a gift. The April 1 post sparked a boycott that caused sales to plummet for both Anheuser-Busch and its independently owned distributors. The distributors’ employees, many of whom drive trucks bearing the Bud Light logo, were confronted by angry people on streets, in stores and in bars. -WSJ

The deterioration of Bud Light’s market share “continued apace through the third week of April — and actually somehow worsened. We’ve never seen such a dramatic shift in national share in such a short period of time,” according to Beer Business Daily.

The fallout has spread to other Anheuser-Busch brands as well, including Budweiser, Busch Light, and Michelob Ultra, according to Bump Williams.

It sent shock waves through distributors,” according to Jeff Wheeler, vice president of marketing for Del Papa Distributing near Houston, Texas, adding that his staff has fielded “tons of phone calls from people being very hateful.”

Two Bud Light marketing executives have been placed on administrative leave in the wake of the controversy.

Marketing Vice President Alissa Heinerscheid took a leave of absence after the Daily Caller reported on photos of her at a college party following comments she made slamming Bud Light’s customer for being “fratty.” Budweiser reportedly announced Sunday that Daniel Blake, group vice president for marketing at Anheuser-Busch, was also taking a leave of absence. –Daily Caller

After three weeks of social media silence, Mulvaney posted a TikTok video mansplaining that he wishes he could be reincarnated as someone “non-confrontational and uncontroversial.”

“I don’t know if reincarnation is a thing, but in my next life I would love to be someone non-confrontational and uncontroversial — God that sounds nice!” he said, adding “The good news is that the people pleaser in me has nearly died, because there’s clearly no way of winning over everyone.”

Mulvaney has also inked advertising deals with Instacart, Nativ, Ulta Beauty, Nike, and others.

Anheuser-Busch will report quarterly earnings on Thursday. We’re sure they’ll receive some interesting analyst questions… and of course a big question on everyone’s mind; will they cut outlook?

This post was originally published at Zero Hedge

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Author Of ‘Gender Queer’ Book Found In Schools Says “I Don’t Recommend This Book For Kids”

“‘Gender Queer’ is a comic, and in full color, but that doesn’t mean it’s for children”

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The author of the book titled ‘Gender Queer’, one of the controversial LGBTQ+ materials featuring explicit images that has cropped up again and again in schools has stated that the book is not meant to be available for young children.

Maia Kobabe, who identifies as non-binary told the Washington Post that her book is aimed at “older teens,” not kindergarten aged kids.

“It keeps being called a children’s book … but I think that’s coming from a misreading of the comic-book form. ‘Gender Queer’ is a comic, and in full color, but that doesn’t mean it’s for children,” Kobabe stated.

“I originally wrote it for my parents, and then for older teens who were already asking these questions about themselves. I don’t recommend this book for kids!” she said in the interview published last week.

The comments come after GOP Senator John Kennedy read aloud graphic excerpts during a Senate Judiciary Committee hearing:

Kennedy read “I got a new strap-on harness today. I can’t wait to put it on you. It will fit my favorite dildo perfectly. You’re going to look so hot. I can’t wait to have your c**k in my mouth. I’m going to give you the blow job of your life. Then I want you inside of me.”

“The words you spoke are disturbing, especially coming out of your mouth, it’s very disturbing,” Illinois Secretary of State Alexander Giannoulias told Kennedy in response.

The book is one of several that have prompted outrage and protests among parents as it features graphic illustrations of sex between two men, use of sex toys, oral sex, and masturbation, among other things.

Passages from the book have been read out by parents during school board meetings, in some cases leading to them being shut down and asked to leave.

The Gender Queer book was also cited by Chelsea Clinton in tweets defending the use of such material in schools:

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    Indeed Out-Wokes Corporate America With $10,000 Relocation Checks For Trans Employees

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    Austin-based online job search platform, “Indeed,” aims to ‘out woke’ corporate America by offering transgender employees or those with transgender children a $10,000 relocation payment. Both Bloomberg and Axios confirmed the relocation payment program. 

    Before we discuss relocation payments, it’s important to note that Indeed proudly states on its website that it had the wokest corporate policies in America in 2018. It said its 2018 Corporate Equality Index (CEI), a national benchmarking survey and report on corporate policies and practices related to lesbian, gay, bisexual, transgender, and queer (LGBTQ) workplace equality, score “received a perfect score of 100 percent.” 

    For some context, CEI is administered by the Human Rights Campaign, the largest LGBTQ+ political lobbying group in the world. HRC has received millions of dollars in funding from George Soros’ Open Society Foundation.

    Indeed’s executives appear to have one objective in mind: rank the highest on the CEI index this year (we all remember earlier this year what happened to Bud Light when they tried that on TikTok). One way execs are attempting to achieve a high score is to offer a relocation program to trans workers, cutting them a $10,000 check to cover ‘travel-related expenses’ out of conservative states (or areas where they don’t feel comfortable) to safer grounds. 

    “While Indeed introduced the program to its employees in July, until now, the company has not discussed it publicly,” Bloomberg said. 

    Indeed provided further details about the program to Axios:

    • It’s for US-based employees and immediate family members who seek gender-affirming care and live in a location where state laws or government-issued directives criminalize or restrict access to such medical care.
    • It also applies to those who live in places that attempt to restrict support for children who are gender non-conforming, transgender or non-binary. 
    • Eligible employees will receive approval to relocate to a state or jurisdiction where they will be able to access the care and support they need, as well as a $10,000 flat-rate benefit to support their relocation expenses.

    None of this comes as a surprise given Indeed’s mission since 2018 has been to ‘out woke’ corporate America in its pursuit of a high CEI score. But why? 

    Some netizens were confused by Indeed’s move considering the Bud Light backlash earlier this year after a white privileged liberal executive believed the brewer was time for a change. However, its customer base thought otherwise, nuking the beer as demand has since crashed

    “Kinda weird that companies never did stuff like this for black people or disabled people,” one netizen asked. 

    Another asked, “Does Indeed offer any relocation money for women who live in particularly misogynistic states? Of course not. “

    Someone else pointed out:

    We wonder if Indeed will have an increase in the number of trans workers trying to capitalize on the free money. 

    This post was originally published at Zero Hedge

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    Tucker Carlson: Media Didn’t Care When Obama Was Having Gay Sex And Smoking Crack

    “Barack Obama likes dudes, I think this was well-known”

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    While discussing the corporate media’s leftist agenda, Tucker Carlson noted that a prominent associate of Barack Obama claimed to have smoked crack with the former President and had gay sex with him prior to his campaign in 2008, but the media didn’t bother reporting on it.

    Appearing on Adam Carolla’s podcast, Carlson noted “A guy came forward, Larry Sinclair, and said ‘I’ll sign an affidavit’ and he did, ‘I’ll do a lie detector’ and he did.”

    Carlson added that Sinclair claimed “‘I smoked crack with Barack Obama and had sex with him.’” adding “Well, that was obviously true.” 

    “I talked to Larry Sinclair about it. Definitely it happened,” Carlson contused, adding that Sinclair “has a record of deception but this story if you listen to it in detail, is clearly true.”

    Carlson added that the media dutifully kept quiet about the claims after “the Obama campaign said anyone who reports on this gets no access to the Obama campaign.” 

    “It’s not going to change the world that Barack Obama likes dudes, I think this was well-known,” Carlson further asserted, adding that Obama himself acknowledged his own gay impulses in a past letter to a former girlfriend. 

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