The Behavioural Insights Team (BIT) – started by the UK government to then in late 2021 become owned by Nesta, which describes itself as an independent charity focused on innovation – has a new report out.

And while its authors present it as a useful “guide” toward building “a net zero society,” what observers critical of this content have taken away from it is that it is promoting, and detailing, various forms of psychological manipulation of people.

The problem that Behavioural Insights Team (aka, “Nudge Unit”) has found for itself to solve is a part of the climate change narrative, where achieving “net zero” means doing away with greenhouse gas emissions.

And they don’t seem to care if the way to get there is through direct manipulation of people, specifically online, via prompts (“nudges”) toward making choices that are not really theirs but serve the agenda.

These choices concern and consume people’s everyday lives: what they wear, what and how much they eat, how they travel to work, whether that job is “climate-friendly,” how they travel just in general and where to, for example, for a vacation.

These are all examples of what the report aims to affect from the behavioral perspective, and clearly, the “solution” is to actively push citizens toward “social transformation.”

In this sense, the report recommends putting prompts in apps that would seek to direct the user to order less takeaway food through what critics might call “reality transformation” – one suggestion is changing the name of small portions to “regular portions.”

At one point, the report mentions BIT case study 4, which deals with “exploring” the role of social media influencers as vehicles to promote “green behaviors.”

BIT case study 12, meanwhile, is about “Helping Solent Transport deliver an effective ‘Mobility as a Service’ app.” Solent Transport is a partnership with local transport authorities, while the main idea here is “encouraging people out of cars” and “nudging” them toward other means of transportation.

BIT case study 15 is one about “encouraging” customers to order smaller portions on takeaway platforms.

Several suggestions are made to make “sustainable food easy,” including utilizing the fact that online shopping “gives many opportunities to provide timely substitution prompts, or encourage personalized goals and tips linked to product filters and ranking.”

BIT says that in producing these case studies of interventions, it partnered with “HMG, the French government, UAE’s Crown Prince Court, World Wildlife Forum, Unilever, Tesco, Sky, Gumtree, and Cogo,” among others.

This post was originally published at Reclaim The Net

An American fashion designer who raised her two daughters in Shanghai before returning to the US says she misses how her kids were ‘co-parented by the Chinese government’.

Yes, really.

49-year-old Heather Kaye and her husband arrived in the Communist country in 2005 and stayed there until last year, when they were forced to return to the US to escape China’s brutal COVID lockdown.

But far from feeling glad to be back, Kaye says she was sad to leave, describing Washington DC as a “culture shock” and lamenting the loss of the government’s direct intervention into family life.

In an article for the New York Times, Kaye celebrates how, “In China, government co-parenting begins in the womb,” adding that, “Chinese kindergarten lectured us on everything, including how many hours our daughters should sleep, what they should eat and their optimal weight.”

Kaye thanked the system for instilling discipline in her daughters from an early age, as well as “a total drive for academic excellence.”

“Each morning all of the students performed calisthenics in straight rows and raised China’s red flag while singing the national anthem,” she wrote.

This bizarre op-ed praises Chinese education for instilling values coded as right-wing, even "fascist" if promoted in the West—hierarchy, deference, self-discipline, respect for elders—but frames the argument as a liberal appreciation of big government. https://t.co/QEaTYFV71J

— Geoff Shullenberger (@g_shullenberger) January 18, 2023

“I learned to appreciate the strong sense of shared values and of people connected as a nation. Parenting, like governing, is an imperfect art,” said Kaye, encouraging Americans to surrender part of their child’s upbringing to the state in order to relieve the ‘burden’ on them.

She also praised how “heavy censorship” imposed by the state in the form of a limit on how long her daughters could play video games and a block on ‘harmful’ Internet content provided her with peace of mind.

Kaye is presumably somewhat confused as to the differences between Chinese authoritarianism and American authoritarianism.

Whereas government-run Chinese schools emphasize physical fitness, hard work and patriotism, American schools offer a very different form of education.

Whereas in China, loyalty to the Communist Party would have been encouraged, in American schools, loyalty to deranged, woke progressivism is the order of the day.

After 16 years in Shanghai, American expat Heather Kaye and her family are part of an exodus of both foreigners and locals driven out by China's unshifting COVID zero policy that’s seen two years of strict curbs and a crushing two-month lockdown https://t.co/9IEeG1nkOc pic.twitter.com/Iy26BvnQNo

— Reuters (@Reuters) July 7, 2022

It’s very doubtful that Kaye’s children would have been exposed to CRT, books in libraries promoting LGBT, drag queen story time, as well as Black Lives Matter mantras about how their own country is an evil oppressor.

While children in China are undoubtedly subjected to brainwashing in schools, at least they’re not being taught that it’s normal to become a different gender, that being obese and unhealthy is acceptable, and that men can get pregnant.

You won’t find any of that in Shanghai, because the Chinese government, no matter how brutally authoritarian in other areas, at the very least doesn’t hate its own population.

Meanwhile, in America, it wouldn’t be surprising to see kids being made to perform loyalty oaths to rainbow-colored flags within a decade the way things are going.

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