Cosmetics company NYX Professional Makeup has received backlash on social media after featuring ads for a lipstick with bearded men.

The company appears to be finding out that going woke eventually equates to going broke, as respondents accused them of “erasing women” with the ads for Smooth Whip lip cream.

In an Instagram post, the company wrote the caption “[itsmechrxs] making us whip out our Smooth Whip in Pom Pom REAL quick. #nyxcosmetics #nyxprofessionalmakeup #crueltyfree.”

“Apparently you don’t need us as your customer base any longer. I’ll leave [your] product like you left me Tired of being marginalized!!!!!!” one women replied.

Another responded “Not attractive at all… Doesn’t make me want to run out and buy your products EVER.”

“…DOESNT matter what year it is dude. Men are men and women are women stop trying to erase us,” another women asserted.

“You need to wake up. Stand up for your right as a woman,” another added, claiming “This is another example of men wanting to still be in control.”

“I’m so turned off by these ads with men wearing lipstick,” another person wrote.

“Not good for your company using a man what are you thinking boycotting,” another commented, while someone else bluntly responded “men should not wear makeup. This is gross.”

Another woman responded “I’m not so much disgusted but confused, why just put a picture with a man wearing lipstick and not a woman too? How does this ad make me want to buy [your] product when I can’t relate to it … I get makeup is for everyone so why not?”

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Scottish leader Nicola Sturgeon says transgender criminals convicted for raping women are women, despite a car crash interview in which she appeared to flip flop all over the place.

The controversy began after 31-year-old Adam Graham, who was was found guilty of raping the two women during frenzied sex attacks, was sent to Scotland’s only all female prison.

Only when on trial for the attacks did Graham announce that he was “transitioning” into a woman, a process which seemingly culminated in him wearing a bad wig and cheap make-up.

The rapist was clearly trying to exploit Scotland’s ludicrously woke legal system in which biological males who identify as women can be sent to female prisons.

After a massive public backlash, Scottish First Minister Nicola Sturgeon reiterated her belief that “trans women are women,” no matter how many actual women they have violently raped.

During an excruciatingly awkward interview, Sturgeon flip-flopped back and forth on the question of whether violent male rapists are actually women on the basis of them claiming to be so in order to get more lenient treatment in prison.

Nicola Sturgeon clarifies matters. pic.twitter.com/Y9TqYmCB29

— The State Media (@The_StateMedia) January 30, 2023

Sturgeon’s assertion that men with penises should be accepted as women was backed up by Keith Brown, her justice secretary, who said: “If somebody presents as a trans person, then we accept that at face value.”

Brown said the decision on where so send male sex offenders who identified as women rested with the Scottish Prison Service (SPS), and its risk assessment, which Brown claimed had a “tremendous track record”.

Another biological male, who now calls himself, Tiffany Scott, was also set to be transferred to the same all woman prison after being convicted of stalking a 13-year-old girl.

Another transgender inmate also started identifying as a baby in order to get better treatment in prison, a demand that was “taken seriously” by prison bosses. That sounds like a Babylon Bee article, but it’s a real story.

As we document in the video below, the situation in Scotland completely vindicates those who have been warning for years that sexual predators are exploiting the acceptance of transgenderism to target victims.

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A 59-year-old trans skater performing at the opening ceremony of the European Figure Skating Championship was heralded as a victory for inclusivity.

One problem – “they” couldn’t skate.

Please share this video! https://youtu.be/4cQoPDD5wRM