Fashion brand Balenciaga has apologized for a vile photo shoot which featured kids holding teddy bears dressed in bondage gear and a prop relating to a child porn Supreme Court case.

Critics slammed the Spanish-turned-French label after photos were released showing young girls holding plush bear bags adorned with BDSM gear.

Perhaps even more insidious was the placement of a prop showing court documents concerning Ashcroft v Free Speech Coalition, a 2002 Supreme Court case.

The case struck down a portion of the Child Pornography Prevention Act (CPPA) of 1996, ruling that “virtual” child pornography is protected speech.

The Balenciaga ad is disgusting. Toddlers posing with BDSM sex toys and alcohol. Hiding in plain sight a Supreme Court case involving a federal child porn law… Stop sexualizing kids to sell your ugly overpriced crap. #Balenciaga pic.twitter.com/hTNJ4TD6od

— Alison H.Centofante (@AlisonHowardC) November 21, 2022

In an Instagram post, Balenciaga wrote, “We sincerely apologise for any offense our holiday campaign may have caused. Our plush bear bags should not have been featured with children in this campaign. We have immediately removed the campaign from all platforms.”

The company also claimed ignorance when it came to the Supreme Court case prop, adding that it would be pursuing legal charges against those responsible for featuring it.

Balenciaga severed their ties with @kanyewest due to a tweet.

Yet they expect us to just “accept their apology” after they get caught up sexualizing children?

They’re not apologizing because they’re sorry. They’re apologizing because they got caught.

— CJ Pearson (@thecjpearson) November 22, 2022

“We apologise for displaying unsettling documents in our campaign,” the company stated. “We take this matter very seriously and are taking legal action against the parties responsible for creating the set and including unapproved items for our Spring ‘23 campaign photoshoot.”

I thought people were trolling, but nope. It’s real. Maybe this is why Balenciaga left Twitter. They don’t want to be held accountable. Yes, these are children holding teddy bears dressed in bondage outfits. pic.twitter.com/zBlACUiZjo

— Sav! (@thisissavvy1) November 21, 2022

“We strongly condemn the abuse of children in any form,” the statement continued. “We stand for children safety and well-being.”

Respondents on Twitter expressed their utter disbelief that the campaign, which was part of Balenciaga’s Paris Fashion Week Spring/Summer 2023 collection, was allowed to run.

Pedophiles in the media called the reporting on Balenciaga a “conspiracy theory.”

Meanwhile in reality, Balenciaga is either appalled or pretending to be, as the campaign was real. pic.twitter.com/hF56JcBR9Y

— Cernovich (@Cernovich) November 23, 2022

“Frightening how many adults must have been involved in this,” one Twitter user remarked. “Parents, photographers, creative directors, copywriters, design agency staff, producers, managers, advertisers… and not one of them thought, ‘hang on a minute?'”

Balenciaga had previously departed Twitter, presumably in protest against Elon Musk, with critics pointing out that the decision could have been influenced by Musk cracking down on the platform being used to facilitate child exploitation.

There is NO acceptable reason to be exposing children to BDSM. The court document in the ad appears to be a case known as ‘Free speech coalition vs Ashcroft’ (look it up) this is sick & now Balenciaga has deleted all post on IG & changed the photo on the site. More info in thread https://t.co/EBQqk1POXL

— Tori Nicks 2.0 🛰 (@MajestyRia) November 21, 2022

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