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Fake Meat Sales Plummet On High Prices, Woke Messaging

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A few years ago, life was good for the fake meat industry. Beyond Meat had been given vast amounts of real estate in grocery stores, and had scored a deal with Burger King to sell “Impossible” Whoppers. McDonald’s rolled out a McPlant burger (which was quietly shelved last month). Snarky woke advertisements permeated the airwaves and interwebs as plant-based ‘meats’ were on the rise. In fact, Beyond Meat waas valued at over $10bn in 2019, more than Macy’s or Xerox –with the most bullish investors claiming that plant-based meat would make up 15% of all meat sales by 2030. 

Now, as Bloomberg reports, the fake meat industry is getting ground into hamburger – and that doesn’t include cannibalistic nose-biting execs, according to Deloitte Consulting, LLC.

Sales of refrigerated meat alternatives at retailers are down 10.5% by volume for the 52-weeks ending September 4, 2022, according to data from Information Resources Inc., or IRI. While higher prices are the top reason for the slide, it’s not the only one, according to Jonna Parker, a fresh food specialist at the market research company. -Bloomberg

“Proteins that were cheaper on a price-per-pound basis did fare better,” said Parker, who noted that semi-vegetarian shoppers who used to opt for the alternative product will now choose the less-expensive real thing. In short, people are less willing to pay a premium for fake meat, especially considering that ‘taste and health concerns’ are playing a role.

According to Deloitte, the fake meat industry has a perception problem. Based on a July survey of 2,000 consumers, there’s been a decline in the belief that plant-based meat is actually healthier and environmentally sustainable vs. meat from animals.

Despite the increasing alarm over climate change, the number of Americans who are vegetarian or vegan has remained relatively stable over the last 20 years. About 5% of Americans in 2018 said they are vegetarian, while 3% are vegan, according to a Gallup poll.

Even when participants in a study conducted at Purdue University in Indiana were given information about the carbon footprint of meat production, participants were more likely to go with regular meat over a plant-based alternative.

Bhagyashree Katare, an author of the study, said that participants may have been put off by the taste of plant-based meat and the fact that it is not necessarily a healthier alternative to regular meat. Many plant-based meat alternatives are comparable to their real meat counterparts in nutritional content. That it costs about the same as meat also diminishes its attractiveness to consumers. -The Guardian

If I’m spending money in a restaurant, and I’m a meat eater, why would I spend money on plant-based meat? I would rather eat an actual burger,” said Katare. “It’s a technology, and it takes a long time for people to trust the technology and adopt it. I think that’s where plant-based meat is. Maybe the technology will improve, and it will get better health-wise.”

What’s more, the actual market may be much smaller than previously thought – which coincides with a ‘growing cultural resistance to its “woke” status’ – even among people who are trying in earnest to reduce their consumption of red meat.

For example, when Cracker Barrel announced they were adding Impossible Foods’ sausage to its menu over the summer, it faced fierce opposition via social media.

As The Guardian notes, the McDonald’s McPlant burger was shelved last month, as the push to get US meat eaters to switch to plant-based alternatives has proven a challenge.

Multiple chains that partnered with the company, including McDonald’s, have quietly ended trial launches. In August, the company laid off 4% of its workforce after a slowdown in sales growth. Last week, its chief operating officer was reportedly arrested for biting another man on the nose during a road rage confrontation.

It’s a dramatic reversal of fortune. Just two years ago, Beyond Meat, its competitor Impossible Foods and the plant-based meat industry at large seemed poised to start a food revolution. -Guardian

“The bulls in the industry, I think, had a very wild, very optimistic estimate of how big the market could get,” said Mizuho Securities analyst John Baumgartner. “There was a lot of exuberance in this category. It was new, it was different, it was on trend.”

“But the consumer environment is tough, and this stuff is not cheap,” he added.

Year-to-date, Beyond Meat stock is down 77%, and is valued at less than $900 million.

This post was originally published at Zero Hedge

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Video: Dr. Atlas Sums Up Fauci’s Legacy Of “Massive Harm”

‘Fauci used children as shields, created psychological damage and destroyed trust in public health’

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Steve Watson

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As Anthony Fauci officially ‘retired’ Tuesday, former White House Coronavirus Task Force advisor Dr. Scott Atlas eloquently summarised the legacy Fauci leaves behind, one of “massive harm” to society.

Appearing on Laura Ingraham’s show, Dr. Atlas described Fauci’s as having “presided over the biggest failure in public health history over two different presidential administrations. “

Atlas further charged that Fauci’s policies “were implemented and those policies shifted the burden of this illness from the affluent to the poor, and incurred massive harm on our children, psychological damage, long-lasting damage, an obesity crisis, and we really haven’t seen tip of the iceberg on that damage to children, and again, worse on low income and poor kids.”

“And thirdly and perhaps most importantly,” Atlas continued, “Dr. Fauci, Dr. Birx, his underling, and many other people at the CDC and talking heads on TV have destroyed trust in public health.”

Atlas urged that “we have a huge challenge as a country to fix what happened in [Fauci’s] wake.”

As Fauci declared that his “final message” is for people to get keep getting booster vaccinations, Atlas noted that “Healthy people do not have a significant risk to a serious illness from COVID, that’s a fact, not an opinion. It’s been proven the world over.”

“It is very fitting to hear this constant mantra of almost nonsensical utterings by Dr. Fauci,” Atlas asserted, adding “we know by now the data shows the vaccines, although they have pretty good protections for high risk people and the elderly against death, they do not stop the spread of infection, they don’t stop you from getting COVID infection. And the risk-benefit ratio for people other than high risk is very different.”

Atlas further warned “You have to decide if it is appropriate to take an experimental drug if you have low risk of serious illness, particularly children. In fact, anyone who recommends that children, healthy children should get the vaccine, an experimental drug, injected into them, there’s a question about medical ethics there.”

“Are we as a society going to go down the pathway of even if you believe that it stops the spread of infection, which would be contrary to science, are we going to use our children as shields for infections?” Atlas asked, adding “This is really uncharted territory for what’s supposed to be a civilized society.”

Dr. Atlas also urged that “It’s frightening to have people in power that don’t know what they’re talking about that use fear to sway the public instead of data.”

“You don’t often hear it, you may never have heard Dr. Fauci use data. And this is very frightening. Two-thirds of people in the United States who died from COVID, two-thirds have greater than or equal to six comorbidities,” Atlas explained.

Fauci also advised Americans to get tested and consider cancelling thanksgiving without feeling any guilt.

Fauci again proclaimed that he has “nothing to hide,” and will cooperate with investigative hearings:

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    Video: NBC News Advises Parents To Keep Kids Away From “Unvaccinated Individuals”

    Medical correspondent falsely claims “we don’t know why” more kids are getting sick from respiratory viruses

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    Steve Watson

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    As winter looms, NBC News has some top tips for parents who are concerned about their children catching respiratory viruses… keep them away from the dirty unvaccinated people.

    In a recent segment, an infographic advised that those who want to “protect” their children should wash hands, stay home, get vaccines and “avoid physical interaction with unvaccinated individuals.”

    There is no actual evidence that unvaccinated individuals are more at risk of transmitting COVID or that the vaccines prevent the spread of the virus, but never mind that inconvenient distraction.

    The anchors then asked medical correspondent Dr. John Torres why more children are now so susceptible to RSV (respiratory syncytial virus), to which he responded “we don’t exactly know why.”

    That is also not true, given that the CDC recently issued a report highlighting how a record number of children are now being hospitalised with common colds due to weakened immune systems.

    Commenting on the findings, Dr Scott Roberts, a medical director at Yale University stated that lockdowns impacted the ability of children to build up immunity to common illnesses.

    “There are two implications to this,” the doctor said, explaining “First, the gap gives time for the viruses to mutate even further to cause more severe disease.”

    “And second, whatever immunity was built up to those viruses’ it will have waned making the immune response now much less potent,” Roberts added.

    The doctor also noted that children, including his own son are now getting “constant infections.”

    The CDC data is consistent with research by scientists at Yale who warned that it is not normal to see children with combinations of seven common viruses, including adenovirus, rhinovirus, respiratory syncytial virus (RSV), human metapneumovirus, influenza and parainfluenza, as well as COVID-19.

    But whatever, keeping your kids safely locked away at home and away from the unvaccinated is the smart move.

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    Striking Correlation Between Autumn Vaccine Boosters and Excess Deaths in England as Total Non-Covid Excess Tops 23,000

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    Daily Sceptic

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    The excess deaths crisis continues, with 1,232 excess deaths – 12.3% above the five-year average – registered in England and Wales in the week ending October 28th, according to the ONS. Of these, 804 were attributed to an underlying cause other than COVID-19, bringing the total excess non-Covid deaths since the wave began in April to 23,287.

    I have previously noted what appeared to be a correlation of excess non-Covid deaths with the rollout of the spring vaccine booster in April and May.

    However, the high excess deaths – many of which are heart-related – continued throughout the summer and didn’t drop off as the booster campaign finished. This may be due to a delayed effect of vaccine injury, or other causes may be involved. A current favoured explanation, as set out in a recent report from the British Heart Foundation, is that lack of access to healthcare during the pandemic and NHS backlogs are primarily to blame. However, many medics and scientists suspect side-effects of the vaccines are playing an important role, particularly as this phenomenon is being seen across Europe and further afield, not just in the U.K. 

    Research: Countries That Sought ‘Zero-COVID’ Lockdowns Have The Least Immunity

    This week I spoke to Julia Hartley-Brewer on Talk TV on this topic. I said that it is generally accepted, including by regulators, that the vaccines are associated with heart problems and blood clotting problems, though the official line is these are rare. We also know from studies, including from Pfizer, that the vaccine does not stay at the injection site but travels throughout the body. Studies likewise show that the mRNA and spike protein can persist for months after vaccination. It’s also known that this can cause serious adverse events via immune system inflammation and other mechanisms. Autopsies have shown that people have died as a result of this inflammation, with tests showing the presence of spike protein in the heart and brain, but not the rest of the virus, indicating it came from the vaccine. So we know the vaccines can injure and kill in this way. The question is how often this happens – is it rare, as the MHRA and other regulators state, or does it happen often enough to cause hundreds or thousands of additional deaths?

    Potential new support for the role of the vaccines can be seen in the chart below. I have plotted the autumn vaccine doses in the over-75s (the age group which makes up the large majority of deaths) and excess non-Covid death occurrences (in red), revealing a striking correlation once again. Covid death occurrences (in blue), on the other hand, rise and peak several weeks later.

    As Julia Hartley-Brewer said, this needs to be properly investigated.

    This post was originally published At The Daily Sceptic

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