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“Normal” Gets Cancelled as Unilever Vows to Drop Word From All Brands

Corporate giant’s environmental & forced labor scandals will now presumably be forgiven.

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The next thing to be cancelled is apparently the word “normal,” with corporate giant Unilever vowing to ban the use of the description on all its products.

Yes, really.

“In a statement on Tuesday, Unilever revealed that its brands would be “removing the word ‘normal’ from advertising and packaging” after 70 percent of people in a survey said the word had a negative effect and the beauty industry needed to be more inclusive,” reports RT.

Unilever President of Beauty & Personal Care Sunny Jain said the company was “committed to tackling harmful norms and stereotypes, and shaping a broader, far more inclusive definition of beauty.”

The skincare giant will also ban “all digital alterations to body shape, size, proportion and skin colour” in TV commercials, print advertising, and product images in order to be more “inclusive.”

Many leftists celebrated the decision, although others questioned “how else its brands would now “describe non-oily, non-dry, non-combination, non-sensitive skin” on its skincare product packaging, if not as “normal.”

This is yet another example of woke corporate capitalism, where transnationals engage in sanctimonious virtue signalling in order to secure millions in free advertising and the approval of the mob that now runs society.

Meanwhile, the innumerable genuine social justice and environmental scandals that have plagued the company will likely be forgotten.

Just like Boohoo, which heavily signaled its support for Black Lives Matter while overseeing a policy of slave labor amongst its ethnic minority employees, Unilever has been embroiled in a forced labor scandal.

Having been blamed for massive deforestation in Indonesia via its purchase of palm oil, a 2016 Amnesty report found that Unilever’s palm oil supplier Wilmar International had profited from child labor and forced labor.

In 2019, Unilever was also named as one of the world’s top 10 plastic polluters by BreakFreeFromPlastic.

This followed a 2016 out of court settlement where Unilever was forced to pay compensation to hundreds of workers at a mercury thermometer factory operated by the Indian subsidiary of Unilever which was caught dumping toxic mercury wastes in a densely populated part of town.

Unilever also withheld information about a 2016 salmonella contamination of cereals sold in Israel, leading to two multi-million dollar class action lawsuits.

The company also called for the firing of the editor of the Sri Lankan edition of Cosmopolitan after she refused to promote skin whitening cream.

Unilever was also previously fined €104 million by the European Commission for establishing a price-fixing cartel for washing powder in Europe.

But none of that matters to “progressives,” since the company has now joined their crusade against “offensive” language, with the word “normal” becoming the next target for elimination.

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clownworld

It’s Okay When They Say It

Scott Adams agrees.

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Leftist author Robin DiAngelo says “people of color need to get away from white people.”

Please share this video! https://youtu.be/ZbOz7YBXdSg

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clownworld

Wokethink

Racism brainwashing just to be allowed to rent out your property.

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The Welsh government has suggested private residential landlords will lose their license to rent out their own property if they refuse to undergo woke ‘anti-racism’ re-education classes.

Please share this video! https://youtu.be/uR-K5ArAjA4

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Oxfam ‘Inclusivity’ Guide Tells Staff to Avoid Using ‘Offensive’ Words Like ‘Mother’, ‘People’ and ‘Headquarters’

Language policing manifesto slammed by critics as woke garbage.

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Oxfam has released an “inclusive language” guide which apologizes for using the English language before going on to deem a number of words ‘offensive’, such as “headquarters,” “local,” “people,” “mother” and “feminine hygiene.”

Yes, really.

The poverty and hunger charity was slammed for caving to absurd levels of political correctness after issuing the bizarre 92-page guidance to staff members.

“We recognise that this guide has its origin in English, the language of a colonising nation. We acknowledge the Anglo-supremacy of the sector as part of its coloniality,” states the introduction.

“This guide aims to support people who have to work and communicate in the English language as part of this colonial legacy. However, we recognise that the dominance of English is one of the key issues that must be addressed in order to decolonise our ways of working and shift power.”

Apparently, merely using the English language is now racist and offensive.

The word “headquarters” is criticized because it “implies a colonial power dynamic,” while “field trip” is also frowned upon because it can “reinforce colonial attitudes.”

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Staff are even told not to say they “stand with” people they support because it “potentially alienates people unable to stand,” while even the word “people” is to be avoided because “is often misunderstood as only referring to men.”

“Mother or father” are also verboten because it is important to “avoid assuming the adoption of gendered roles by transgender parents,” according to the guide, while “feminine hygiene” is also a bad term because it implies menstruation is dirty.

Even the terms “LGBT, LGBTQIX, homosexuality, gay and lesbian” are to be avoided because people who consider themselves part of “the whole LGBTQIA+ community” might be offended if the ‘plus’ isn’t used.

Critics slammed the ludicrous language guide and said that Oxfam should concentrate on charity work rather than policing the words people are allowed to use.

“In Africa, women have a one in 37 chance of dying in pregnancy,” said Maya Forstater, who founded pressure group Sex Matters. “But Oxfam seems to think what’s really important is erasing clear language about the very people who are most at risk.”

“How is ignoring and denigrating the world’s mothers good for development?’ she asked. “This guidance is trying to apply fashionable ideas about gender identity to people around the world who don’t think like this and are dealing with the ordinary problems men and women face every day.”

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“Most people will find this particular use of valuable time and resources by Oxfam totally bizarre. It would do them well to remember the old adage that actions speak louder than words,” asserted Tory former minister Robert Buckland.

Free speech activist Toby Young highlighted Oxfam’s mishandling of the scandal surrounding their staff sexually exploiting children after the 2010 Haiti earthquake, noting, “It’s rather like being lectured by a finger-wagging vicar from behind his pulpit even though he’s been publicly disgraced.”

“It would be altogether more sensible if Oxfam focused on its core mission of alleviating poverty and starvation,” said Young.

However, the charity doubled down on its woke insanity, releasing a statement clarifying, “This guide is not prescriptive but helps authors communicate in a way that is respectful to the diverse range of people with which we work. We are proud of using inclusive language; we won’t succeed in tackling poverty by excluding marginalised groups.”

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