A few years ago, life was good for the fake meat industry. Beyond Meat had been given vast amounts of real estate in grocery stores, and had scored a deal with Burger King to sell “Impossible” Whoppers. McDonald’s rolled out a McPlant burger (which was quietly shelved last month). Snarky woke advertisements permeated the airwaves and interwebs as plant-based ‘meats’ were on the rise. In fact, Beyond Meat waas valued at over $10bn in 2019, more than Macy’s or Xerox –with the most bullish investors claiming that plant-based meat would make up 15% of all meat sales by 2030. 

Now, as Bloomberg reports, the fake meat industry is getting ground into hamburger – and that doesn’t include cannibalistic nose-biting execs, according to Deloitte Consulting, LLC.

Sales of refrigerated meat alternatives at retailers are down 10.5% by volume for the 52-weeks ending September 4, 2022, according to data from Information Resources Inc., or IRI. While higher prices are the top reason for the slide, it’s not the only one, according to Jonna Parker, a fresh food specialist at the market research company. -Bloomberg

“Proteins that were cheaper on a price-per-pound basis did fare better,” said Parker, who noted that semi-vegetarian shoppers who used to opt for the alternative product will now choose the less-expensive real thing. In short, people are less willing to pay a premium for fake meat, especially considering that ‘taste and health concerns’ are playing a role.

According to Deloitte, the fake meat industry has a perception problem. Based on a July survey of 2,000 consumers, there’s been a decline in the belief that plant-based meat is actually healthier and environmentally sustainable vs. meat from animals.

Despite the increasing alarm over climate change, the number of Americans who are vegetarian or vegan has remained relatively stable over the last 20 years. About 5% of Americans in 2018 said they are vegetarian, while 3% are vegan, according to a Gallup poll.

Even when participants in a study conducted at Purdue University in Indiana were given information about the carbon footprint of meat production, participants were more likely to go with regular meat over a plant-based alternative.

Bhagyashree Katare, an author of the study, said that participants may have been put off by the taste of plant-based meat and the fact that it is not necessarily a healthier alternative to regular meat. Many plant-based meat alternatives are comparable to their real meat counterparts in nutritional content. That it costs about the same as meat also diminishes its attractiveness to consumers. -The Guardian

“If I’m spending money in a restaurant, and I’m a meat eater, why would I spend money on plant-based meat? I would rather eat an actual burger,” said Katare. “It’s a technology, and it takes a long time for people to trust the technology and adopt it. I think that’s where plant-based meat is. Maybe the technology will improve, and it will get better health-wise.”

What’s more, the actual market may be much smaller than previously thought – which coincides with a ‘growing cultural resistance to its “woke” status’ – even among people who are trying in earnest to reduce their consumption of red meat.

For example, when Cracker Barrel announced they were adding Impossible Foods’ sausage to its menu over the summer, it faced fierce opposition via social media.

As The Guardian notes, the McDonald’s McPlant burger was shelved last month, as the push to get US meat eaters to switch to plant-based alternatives has proven a challenge.

Multiple chains that partnered with the company, including McDonald’s, have quietly ended trial launches. In August, the company laid off 4% of its workforce after a slowdown in sales growth. Last week, its chief operating officer was reportedly arrested for biting another man on the nose during a road rage confrontation.

It’s a dramatic reversal of fortune. Just two years ago, Beyond Meat, its competitor Impossible Foods and the plant-based meat industry at large seemed poised to start a food revolution. -Guardian

“The bulls in the industry, I think, had a very wild, very optimistic estimate of how big the market could get,” said Mizuho Securities analyst John Baumgartner. “There was a lot of exuberance in this category. It was new, it was different, it was on trend.”

“But the consumer environment is tough, and this stuff is not cheap,” he added.

Year-to-date, Beyond Meat stock is down 77%, and is valued at less than $900 million.

This post was originally published at Zero Hedge

Quadruple-vaccinated Pfizer CEO Albert Bourla, who claimed back in April 2021 that his company’s mRNA covid vaccine “was 100% effective in preventing covid,” announced Saturday that he has come down with covid for the second time in two months. 

Excited to share that updated analysis from our Phase 3 study with BioNTech also showed that our COVID-19 vaccine was 100% effective in preventing #COVID19 cases in South Africa. 100%! https://t.co/E2ksTJSopU

— Albert Bourla (@AlbertBourla) April 1, 2021

“I have tested positive for COVID,” Bourla said on Twitter. “I’m feeling well & symptom free. I’ve not had the new bivalent booster yet, as I was following CDC guidelines to wait 3 months since my previous COVID case which was back in mid-August. While we’ve made great progress, the virus is still with us.”

I have tested positive for COVID. I’m feeling well & symptom free. I’ve not had the new bivalent booster yet, as I was following CDC guidelines to wait 3 months since my previous COVID case which was back in mid-August. While we’ve made great progress, the virus is still with us.

— Albert Bourla (@AlbertBourla) September 24, 2022

Bourla revealed his previous covid diagnosis less than six weeks ago on August 15th.

I would like to let you know that I have tested positive for #COVID19. I am thankful to have received four doses of the Pfizer-BioNTech vaccine, and I am feeling well while experiencing very mild symptoms. I am isolating and have started a course of Paxlovid.

— Albert Bourla (@AlbertBourla) August 15, 2022

In November, Bourla said those who spread “misinformation” about his experimental mRNA covid injections are “criminals.”

“Those people are criminals,” Bourla told the Atlantic Council. “They’re not bad people. They’re criminals because they have literally cost millions of lives … The only thing that stands between the new way of life and the current way of life is, frankly, hesitancy to vaccinations.”

.@pfizer CEO Albert Bourla: People who share "misinformation" on vaccines' efficacy are "criminals."

"They're not bad people. They're criminals because they have literally cost millions of lives." pic.twitter.com/VjIXs5rQCg

— Tom Elliott (@tomselliott) November 9, 2021

Claiming covid vaccines would not stop the spread of covid was previously considered “misinformation” but is now accepted fact. The shots not only do not stop the spread of covid but people who took the shots keep catching covid over and over again.

Bourla would have had us thrown in prison for claiming his experimental mRNA injection didn’t work. 

Where’s the apology for this fraud? Where’s the mea culpa? 

When are “criminals” like Bourla who spread “misinformation” about their shots’ effectiveness to boost their stock and sell their crap “vaccines” going to be forced to pay out damages to the vax injured and those who lost their jobs for refusing these jabs? 

A great crime took place with these forced injections and the perpetrators need to be held accountable. 

This post originally appeared at Information Liberation

The New York-Presbyterian Hospital is running a commercial in an effort to raise awareness of myocarditis in children, seemingly suggesting that inflammation of the heart in children is a common condition.

The video, titled “Pediatric Patient Story – Suri” tells the story of a child who “had a bad stomach ache that turned out to be myocarditis, a serious inflammation of the heart.”

The video caption states that “Our multidisciplinary pediatric critical care team worked to regulate her heartbeat – and got her back to feeling like herself.”

Watch:

Myocarditis cases in children are rare, with studies indicating that in children there are 1 to 2 per 100,000, usually stemming from cold viruses. The majority of those cases resolve on their own or with treatment.

So why the sudden need to raise awareness?

Likely because data from the Vaccine Adverse Event Reporting System (VAERS) shows how reports of myocarditis and pericarditis related to vaccines exploded in 2021 and 2022.

In previous years, there basically were no cases relating to vaccines.

VAERS has been criticised in relation to details on myocarditis, however a study published in the Journal of the American Medical Association (JAMA) earlier this year definitely linked the development of myocarditis and pericarditis to the mRNA-based COVID-19 vaccinations.

The study found that the cases are highest in boys and young men.

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