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Gillette CEO Says Backlash to ‘Toxic Masculinity’ Ad a “Price Worth Paying” Despite $8 Billion Writedown

Get woke, go broke. Stay woke.

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Gillette CEO Gary Coombe said the backlash to the company’s infamous ‘toxic masculinity’ ad was a “price worth paying” despite Procter & Gamble taking $8 billion writedown on its Gillette shaving business.

As we previously reported, despite performing well in other areas, Procter & Gamble reported a net loss of $5.24 billion thanks to the $8 billion Gillette writedown.

This led many to assert that the company was being punished by consumers for an ad earlier this year that took on ‘toxic masculinity’ by pandering to the #MeToo movement and suggested men need to be taught to not sexually harass women.

However, Coombe is not fazed by the backlash, telling Marketing Week that the commercial was a justifiable effort to capture a declining market share from millennials thanks to competition from Harry’s and Dollar Shave Club.

“It was pretty stark: we were losing share, we were losing awareness and penetration, and something had to be done,” he said, adding the company decided to “take a chance in an emotionally-charged way.”

Coombe said that the intensity of the backlash surprised him but that it was still a “price worth paying.”

“I don’t enjoy that some people were offended by the film and upset at the brand as a consequence,” said Coombe. “That’s not nice and goes against every ounce of training I’ve had in this industry over a third of a century. But I am absolutely of the view now that for the majority of people to fall more deeply in love with today’s brands you have to risk upsetting a small minority and that’s what we’ve done.”

One wonders how small this “minority” was given the $8 billion writedown.

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Video: Couple Filmed Wearing Dog Cone-Style Corona Visors

The new normal.

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A video out of Argentina shows a couple proudly walking down the street wearing full upper body visors that resemble dog cones to protect against coronavirus.

Welcome to your new normal.

Apparently, the contraptions are called ‘Breathe Well Tubes’ and look completely ridiculous.

The clip shows the couple happily posing for people who want to take pictures of them wearing the visors, which cover their entire body from the chest upwards.

As we previously highlighted, last month the Governor of Maine ordered restaurant staff to wear anti-COVID visors upside down so they resemble dog cones in order to direct breath upwards.

The measure was questioned given that air conditioning units can facilitate the spread of coronavirus.

The mass normalization of face coverings as a means of creating a compliant and hive-mind population was predicted by author Ernst Jünger in his dystopian classic The Worker 90 years ago.

The book, published in 1930, foresaw the uniformity of the new age symbolized by everyone wearing some form of face covering to atomize their identity.

In 1984, George Orwell also described the masses of Airstrip One as, “a nation of warriors and fanatics, marching forward in perfect unity, all thinking the same thoughts and shouting the same slogans…three hundred million people all with the same face.”

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Video: Dozens of People in New Jersey Stop Their Cars, Mistake Blimp For a UFO

Americans have lost basic critical thinking skills.

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Numerous video clips out of New Jersey show people stopping their cars on a busy highway to express their shock at witnessing a “UFO” that is clearly a Goodyear blimp.

The first clip shows the hovering blimp, while a woman who sounds Mexican exclaims, “Oh my God!”

The object is clearly a blimp and its flashing light can be seen blinking in the video.

“Look the whole street has fucking stopped!” says another man. “There’s a fucking flying spaceship!” The camera then pans around to show numerous other people filming the blimp.

“Everybody’s stopping their cars and looking and literally recording,” says another woman.

“OK, this is literally a fucking UFO, it’s just floating,” says a man in another clip showing the blimp, which was in the air near Teterboro Airport yesterday.

“Hi why is literally nobody talking about how there was a genuine ufo sighting in New Jersey,” tweeted someone else.

The clips also prompted ‘UFO’ to begin trending on Twitter.

Other videos clearly show the culprit, a Goodyear blimp.

The sheer gullibility and naivety of so many people thinking a blimp is actually an alien spaceship is a perfect illustration of how Americans are so easily led and have lost basic critical thinking skills.

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High School Football Players Suspended For Flying Flags to Honor 9/11 Cops & Firefighters

School superintendent claims flags expressed a “political perspective.”

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Two high school football players were suspended indefinitely after they carried flags onto the field honoring police officers and firefighters who lost their lives on 9/11.

On Friday, the two Little Miami High School players took to the field carrying a Thin Blue Line and a Thin Red Line flag.

When asked by Local 12 whether he was trying to make a political statement, senior cornerback Brady Williams, whose father is a police officer, responded, “No, not at all. I was just doing it to honor the people that lost their lives 19 years ago.”

Jarad Bentley, who carried the Thin Red Flag, told the station, “I was all for it. Because my dad is a firefighter, and if it had been him killed on 9/11, I would have wanted someone to do it for him.”

However, the pair were suspended indefinitely by the school’s superintendent after disobeying an order not to carry the flags.

“We can’t have students who decide to do something anyway after they’ve been told that they shouldn’t be doing it,” said Gregory Power, who claimed the flags were expressing a “political perspective” that other families may not agree with.

Power subsequently claimed he was getting “hate” messages from people who disagreed with his decision.

While people are allowed and even encouraged to show deference and support at sports games for Black Lives Matter, a violent revolutionary Marxist group, honoring 9/11 victims is apparently a “political statement.”

However, Williams was defiant, telling the station, “I realize that this was more than just a football team; these guys are now my brothers.”

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