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Procter & Gamble Loses $5 Billion Dollars Following ‘Woke’ Gillette Ad Campaign

Get woke, go broke.

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Procter & Gamble has reported a net loss of $5.24 billion, prompting speculation as to whether a boycott of the company’s Gillette shaving products after a divisive ‘woke’ ad campaign hit the company’s bottom line.

The ad, entitled ‘We Believe’, was released in January. It asked men to “shave their toxic masculinity,” while blaming an entire gender for the actions of a small percentage of sexual abusers, rapists and perverts.

The commercial alternated between echoing glib feminist talking points and bashing men, while also featuring a clip from left-wing news outlet The Young Turks.

The ad was so despised, it went on to become one of the most hated ads in Internet history.

It has now been revealed that Procter & Gamble took an $8 billion writedown on its Gillette shaving business, contributing to “a net loss of about $5.24 billion, or $2.12 per share, for the quarter ended June 30.”

P&G claims the writedown is “due primarily to foreign exchange fluctuations, increased competition and a contracting market for blades and razors as consumers in developed markets shave less frequently.”

But how much of that “increased competition,” from the likes of Harry’s and Dollar Shave Club, was thanks to customers abandoning Gillette after their man-bashing commercial?

Sales were already on the decline back in April, but the following month Gillette released yet another ‘woke’ commercial in which a dad taught his transgender son to shave for the first time.

If P&G wants to halt the slide it may have to seriously reconsider alienating a huge chunk of its customer base with identity politics nonsense.

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Trump Slams Oscars For Giving Best Picture Award to a Foreign Movie

Says Gone With the Wind should be brought back.

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President Trump went off last night on the Oscars for giving its top prize to a foreign movie.

During a speech to a crowd in Colorado Springs, Colorado, Trump asked why an American film wasn’t given the award.

“By the way, how bad were the Academy Awards this year — did you see?” he asked. “‘And the winner is a movie from South Korea’ — what the hell was that all about? We got enough problems with South Korea with trade. On top of it, they give them the best movie of the year? Was it good? I don’t know.”

The president was referring to Parasite, a South Korean black comedy thriller.

“Let’s get Gone With the Wind — can we get, like, Gone With the Wind back, please?” asked Trump.

The president also said he was never a fan of Brad Pitt, who used his speech at the Oscars to attack Trump over the impeachment process.

Neon, the film company that distributed Parasite, responded to Trump by tweeting, “Understandable, he can’t read,” yet another “Orange man stupid, orange man bad” sick burn that earned nearly 150,000 likes.

As we highlighted yesterday, if you thought Hollywood wasn’t ‘woke’ enough, it’s about to get a whole lot more politically correct.

Major Hollywood studios are set to use a new tool that scans movie & TV scripts and flags up any examples where “diversity” is not portrayed positively or “gender roles” are not adequately represented.

The tool bears some hallmarks to Soviet realism, where every piece of art had to mimic the criteria of a prescribed style in order to “educate citizens on how to be the perfect Soviets” and “limit popular culture to a specific, highly regulated faction of emotional expression that promoted Soviet ideals.”

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Study Finds Sexual Promiscuity Dramatically Increases Cancer Risk

Linked to record high STDs.

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A new study has found that engaging in sexual promiscuity increases the risk of getting cancer by as much as 91 per cent.

“Experts found older women who had ten or more lifetime lovers were 91 per cent more likely to be diagnosed with the disease, compared to those who only had one,” reports the Sun.

The study by Anglia Ruskin University scientists shows that many cancers such as cervical, prostate and oral are linked to sexually transmitted infections. The higher the number of partners, the more likely someone is to get infected.

“In both men and women, a higher number of sexual partners was associated with increased risk of cancer,” said lead researcher Dr Lee Smith.

While sexual promiscuity is at an all time high, the U.S. birth rate continues to plummet.

From 2007 to 2011, the fertility rate in the U.S. declined 9% in the space of just 4 years. In 2016, the U.S. fertility rate fell to 59.8 births per 1,000 women, the lowest since records began.

As we highlighted yesterday, the media continues to push meaningless sex and hedonistic atomization, with CNN asserting in an article “the benefits of being single.”

The rise in sexual promiscuity has also brought with it record STD rates.

According to the CDC, “Combined cases of syphilis, gonorrhea, and chlamydia reached an all-time high in the United States in 2018.”

Lovely.

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Still Too White: Barnes & Noble Cancels ‘Race Switch’ Classic Novels

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Steve Watson

Critics complained “diversity” covers of books were “fake” because characters inside are still white

Barnes & Noble has cancelled a line of ‘diversity edition’ classic novels because critics complained they were not woke enough.

The range, slated to coincide with Black History Month, features covers of characters like Dr. Jekyll & Mr. Hyde, but with the protagonist wearing a turban, Frankenstein’s Monster with brown skin rather than green (it’s green because it’s dead…duh), and Juliet from Shakespeare’s Romeo & Juliet with brown skin and a headscarf.

Clearly proud of how woke it was being, B&N bragged that “For the first time ever, all parents will be able to pick up a book and see themselves in a story.”

However, the fad was quickly shot down by critics because the classic novels themselves are unchanged beyond the cover.

B&N immediately caved, canceling the launch and issuing a statement that said “We acknowledge the voices who have expressed concerns about the Diverse Editions project at our Barnes & Noble Fifth Avenue store and have decided to suspend the initiative. The covers are not a substitute for black voices or writers of color, whose work and voices deserve to be heard. The booksellers who championed this initiative did so convinced it would help drive engagement with these classic titles.”

This perfectly encapsulates how meaningless woke virtue signalling is infecting every corner of our society.

Don’t judge a book by its cover.

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