Following their much maligned ‘toxic masculinity’ ad, Gillette has become one of the weakest performing Proctor & Gamble products, with sales continuing to decline.
Get woke, go broke.
The ad, entitled ‘We Believe’, was released in January. It asked men to “shave their toxic masculinity,” while blaming an entire gender for the actions of a small percentage of sexual abusers, rapists and perverts.
The commercial alternated between echoing glib feminist talking points and bashing men, while also featuring a clip from left-wing news outlet The Young Turks.
The commercial was so despised, it went on to become one of the most hated ads in Internet history.
Now the company is feeling the backlash where it hurts.
“Proctor & Gamble are experiencing better than expected profits in every area…except the male grooming products section of Gillette, and few people should be surprised,” writes Brandon Morse.
He cites a MarketWatch piece which explains; “That raises the question of whether Gillette’s financial results are suffering because of its toxic-masculinity misfire. On Tuesday, Procter & Gamble (PG) beat earnings and revenue forecasts, but the stock fell 3% on a day the S&P 500 closed at a new high.”
“The good news is that sales grew 5% organically—that is, without help from acquisitions or currency exchange—whereas the Street was looking for 3.7%. Products for skin, fabrics, and home led the way. But sales of grooming products, including Gillette, slipped 1%, continuing a long string of declines.”
Normally, virtue signaling ends up being profitable for corporations because it generates tens of millions of dollars in free advertising.
But the Gillette ad was so bad, it seems that not even that will be enough to make up the shortfall.
Multimillionaire celebrity James Corden says he is suffering “anxiety” due to being self-isolated over the coronavirus.
Corden lives in an 8,609 square feet $10 million dollar L.A. mansion which is located on a 20,000 square foot estate with a massive garden and swimming pool.
Most people would love to be quarantined in there for a month.
A new BBC drama series set in London depicts a “dystopian” alternate society where blacks are slavemasters and whites are slaves.
The show, which features controversial ‘woke’ rapper Stormzy, is called Noughts & Crosses and is based on a series of novels by Malorie Blackman.
The plot showcases “an alternative history in which African people had gained a technological and organisational advantage over the European people, rather than the other way around.”
In the narrative, slavery has been legally abolished but segregation remains in place, with crosses (dark-skinned people) being forbidden from having romantic relationships with noughts (lighter-skinned people).
White characters are subservient to and serve black characters, white characters have their names mispronounced and band aids are all brown colored.
“At this point why don’t Netflix and the BBC and all the other leftist media outlets simply make a film or series called ” we hate white people”. It would be so much more honest,” one person commented on YouTube.
The trailer for the show depicts white people as angry mobs of violent young men.
“The things he [Callum] goes through particularly in school happened to me, like asking my teachers where the black scientists were on the curriculum and being told there weren’t any,” said Blackman. “Or my first time in first class on a train and being accused of stealing the ticket.”
While hiding behind “diversity,” the show will merely further enflame resentment and division between whites and non-whites.
“This comes at a time when white actors have been increasingly denied roles, historical roles being handed to minorities thus sacrificing authenticity, and with the BBC having been known to discriminate against white job applicants in the past,” reports National File.
The series is also yet another opportunity for the BBC to fulfil diversity quotas by employing a mostly black cast.
This despite the fact that a new survey of the British television industry by Creative Diversity Network found that BAME [Black and Minority Ethnic] on-screen representation stands at 23 per cent, significantly above the 14 per cent BAME population of the United Kingdom.
Boxer Deontay Wilder blamed his ‘Black History Month’ outfit for losing his WBC title to Britain’s Tyson Fury on Saturday night.
In their highly anticipated rematch, Fury defeated Wilder in the 7th round after a flurry of punches that prompted Wilder’s corner to throw in the towel.
After the fight, Wilder said he had “no excuses” for the defeat, but now blames his ringwalk costume, worn as a tribute to Black History Month, for being too heavy.
Wilder wore a 40-pound armored cape and headgear into the ring but said it sapped his energy before the match even begun.
“Fury didn’t hurt me at all, but the simple fact is that my uniform was way too heavy for me,” said Wilder.
Deontay Wilder nailing the perfect one-two boxing cliché here.
Step One: Tell the ringside interviews that there are no excuses, the better man won on the night.
“I didn’t have no legs from the beginning of the fight – in the third round, my legs were just shot all the way through. I was only able to put it on (for the first time) the night before but I didn’t think it was going to be that heavy. I wanted it to be good and I guess I put that before anything,” he added.
Wilder made a point of highlighting Black History Month in interviews before the fight.
“They picked the wrong month for this fight to happen,” Wilder told DAZN News. “When I knock ‘The Gypsy Queen’ out, he’ll become a Black History Month trivia question.”
Wilder ended up getting totally dominated by Fury. I guess the trivia question will have to wait.
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