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Gillette Sales Decline Following ‘Toxic Masculinity’ Ad

Get woke, go broke.

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Following their much maligned ‘toxic masculinity’ ad, Gillette has become one of the weakest performing Proctor & Gamble products, with sales continuing to decline.

Get woke, go broke.

The ad, entitled ‘We Believe’, was released in January. It asked men to “shave their toxic masculinity,” while blaming an entire gender for the actions of a small percentage of sexual abusers, rapists and perverts.

The commercial alternated between echoing glib feminist talking points and bashing men, while also featuring a clip from left-wing news outlet The Young Turks.

The commercial was so despised, it went on to become one of the most hated ads in Internet history.

Now the company is feeling the backlash where it hurts.

“Proctor & Gamble are experiencing better than expected profits in every area…except the male grooming products section of Gillette, and few people should be surprised,” writes Brandon Morse.

He cites a MarketWatch piece which explains; “That raises the question of whether Gillette’s financial results are suffering because of its toxic-masculinity misfire. On Tuesday, Procter & Gamble (PG) beat earnings and revenue forecasts, but the stock fell 3% on a day the S&P 500 closed at a new high.”

“The good news is that sales grew 5% organically—that is, without help from acquisitions or currency exchange—whereas the Street was looking for 3.7%. Products for skin, fabrics, and home led the way. But sales of grooming products, including Gillette, slipped 1%, continuing a long string of declines.”

Normally, virtue signaling ends up being profitable for corporations because it generates tens of millions of dollars in free advertising.

But the Gillette ad was so bad, it seems that not even that will be enough to make up the shortfall.

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Deliberate Dumbing Down

They admit it.

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The BBC has publicly stated its intention to dumb down its own television programming.

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Kanye West Set to Appear on Alex Jones Show

First time ever meeting between two of the most controversial men in America.

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Edward Berthelot via Getty Images

Kanye ‘Ye’ West is set to make a first time ever appearance on the Alex Jones Show today as he continues to build momentum for a presidential run in 2024.

Although the two have been in contact for a while, with Ye even mentioning Jones in some of his lyrics, it appears as though this will be the first actual meeting between them.

Ye appeared on Tim Pool’s podcast earlier this week, although the show didn’t quite go as expected when West walked out after about 20 minutes when Pool offered some pushback against his claims about Jewish power interests.

As we previously highlighted, Ye visited Mar-a-Lago for a dinner with President Trump last week, accompanied by Milo Yiannopoulos and controversial Groyper leader Nick Fuentes.

Dubbed #Dinnergate by the media, Trump was accused of fraternizing with anti-Semites after he reportedly said he was very impressed with Fuentes.

Trump subsequently denied knowing who Fuentes was until he met him at the dinner.

Ye said he asked Trump to be his running mate in 2024 during the dinner, an invitation that didn’t go down very well, with Kanye, Yiannopoulos and Fuentes leaving not long after.

Kanye appearing on the Alex Jones Show is sure to provoke another round of media hysteria given the level of vilification both have received recently at the hands of the press.

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Morrissey: Diversity is Conformity

Music legend calls out blandness of industry.

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“Diversity is conformity…diversity is a dreadful word, pin it to anything and that situation’s finished.”

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