Culture

Gillette Sales Decline Following ‘Toxic Masculinity’ Ad

Get woke, go broke.

Published

3 years ago

26 April, 2019

Following their much maligned ‘toxic masculinity’ ad, Gillette has become one of the weakest performing Proctor & Gamble products, with sales continuing to decline.

Get woke, go broke.

The ad, entitled ‘We Believe’, was released in January. It asked men to “shave their toxic masculinity,” while blaming an entire gender for the actions of a small percentage of sexual abusers, rapists and perverts.

The commercial alternated between echoing glib feminist talking points and bashing men, while also featuring a clip from left-wing news outlet The Young Turks.

The commercial was so despised, it went on to become one of the most hated ads in Internet history.

Now the company is feeling the backlash where it hurts.

“Proctor & Gamble are experiencing better than expected profits in every area…except the male grooming products section of Gillette, and few people should be surprised,” writes Brandon Morse.

He cites a MarketWatch piece which explains; “That raises the question of whether Gillette’s financial results are suffering because of its toxic-masculinity misfire. On Tuesday, Procter & Gamble (PG) beat earnings and revenue forecasts, but the stock fell 3% on a day the S&P 500 closed at a new high.”

“The good news is that sales grew 5% organically—that is, without help from acquisitions or currency exchange—whereas the Street was looking for 3.7%. Products for skin, fabrics, and home led the way. But sales of grooming products, including Gillette, slipped 1%, continuing a long string of declines.”

Normally, virtue signaling ends up being profitable for corporations because it generates tens of millions of dollars in free advertising.

But the Gillette ad was so bad, it seems that not even that will be enough to make up the shortfall.

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Culture

What Did He Say!?

It’s okay when they do it.

Published

16 hours ago

18 August, 2022

Paul Joseph Watson

An author who says he is concerned about “the rise of overt racism” has written a novel in which white people completely disappear and the world becomes a better place for it.

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Culture

The Satanic Verses Sells In Droves After Salman Rushdie Attack

Reviewer writes “Dear Mr. would-be assassin… Now a whole new generation will read it, all because you didn’t want it to be read by anyone”

Published

22 hours ago

18 August, 2022

Steve Watson

Johnny Louis/Getty Images

Sales of Salaman Rushdie’s infamous novel The Satanic Verses have skyrocketed following the horrific attack on the author last week, in a show of strength for free speech over Islamic extremism.

The New York Post reports that Rushdie’s 1988 novel, for which he has received death threats ever since, soared to the top of multiple Amazon bestseller lists.

The book hit number one in Contemporary Literature & Fiction, Fiction Satire and Humorous Literary Fiction.

The audiobook version became the seventh best-seller in Amazon’s Audible store.

The novel was also second bestseller in both the Politics & Social Science and the Self-Help & Psychology Humor categories on Tuesday, and the 26th best-selling book overall on Amazon’s US site.

Rushdie’s other novels also saw a jump in sales.

The Satanic Verses was deplored by extremists and declared blasphemous concerning its depiction of the Prophet Muhammad.

One reviewer wrote “Hope this book becomes #1 bestseller again just as a big F*** you to religious extremists and sympathizers,” adding “I didn’t even know about this book before. So if the idea was to spread the author’s message in modern times, then they succeeded!”

“I just bought this book in response to extremists who try to silence people. You will not win,” another reviewer added.

A further reviewer wrote “Dear Mr. would-be assassin, this book is now back on the bestseller lists. You did that. You tried to silence Salman Rushdie for writing something you found offensive, and now that very work is going to be in more homes, read by more people than ever before.”

The post continues, “This is what you have accomplished. This is the only thing you have ever accomplished, and the only thing you will ever accomplish.”

“Funny thing, if there had never been a fatwa on Mr. Rushdie in the first place, how many people do you suppose would have ever even heard of this book? Now a whole new generation will read it, all because you didn’t want it to be read by anyone,” the reviewer concludes.

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