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Gillette Sales Decline Following ‘Toxic Masculinity’ Ad

Get woke, go broke.

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Following their much maligned ‘toxic masculinity’ ad, Gillette has become one of the weakest performing Proctor & Gamble products, with sales continuing to decline.

Get woke, go broke.

The ad, entitled ‘We Believe’, was released in January. It asked men to “shave their toxic masculinity,” while blaming an entire gender for the actions of a small percentage of sexual abusers, rapists and perverts.

The commercial alternated between echoing glib feminist talking points and bashing men, while also featuring a clip from left-wing news outlet The Young Turks.

The commercial was so despised, it went on to become one of the most hated ads in Internet history.

Now the company is feeling the backlash where it hurts.

“Proctor & Gamble are experiencing better than expected profits in every area…except the male grooming products section of Gillette, and few people should be surprised,” writes Brandon Morse.

He cites a MarketWatch piece which explains; “That raises the question of whether Gillette’s financial results are suffering because of its toxic-masculinity misfire. On Tuesday, Procter & Gamble (PG) beat earnings and revenue forecasts, but the stock fell 3% on a day the S&P 500 closed at a new high.”

“The good news is that sales grew 5% organically—that is, without help from acquisitions or currency exchange—whereas the Street was looking for 3.7%. Products for skin, fabrics, and home led the way. But sales of grooming products, including Gillette, slipped 1%, continuing a long string of declines.”

Normally, virtue signaling ends up being profitable for corporations because it generates tens of millions of dollars in free advertising.

But the Gillette ad was so bad, it seems that not even that will be enough to make up the shortfall.

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Wholesome McDonald’s Japan Ad Sends Shockwaves Throughout the Internet

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Chris Menahan | Information Liberation

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A wholesome McDonald’s Japan ad featuring a family of red heads eating a meal while laughing and playing is breaking the internet.

Westerners were shocked to see an ad not focused on pushing gay sex, transgenderism and intersectional Black and Latinx liberation.

The ad is nearing 80 million views on Twitter/X.

Many are asking if the makers of the ad should be charged with a hate crime. 

Rumors are swirling that UK authorities are looking to ban the ad for “lacking diversity” and featuring “unrealistic body images.” 

There are also proposals to “reskin” the ad to make the characters transgender and more diverse. 

This post was originally published by Information Liberation

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White People Food

The argument rages on.

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Is the cost of rapid demographic changes in the west worth it for more diverse food options?

We investigate…

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Supercringe

Regime court jesters are getting desperate.

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With the late night TV ‘comedy’ genre dying on its arse, Kimmel, Colbert and Oliver are re-branding as bedroom live-streamers, and it’s as cringe as you’d expect.

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